Global Adjustments Blog
To and From India
To and From India
Feb 12th
Bangalore, Jan. 28, The Park Hotel, M.G. Road
Ranjini Manian’s new book “Upworldly Mobile” was released by Mr. N. R. Narayana Murthy, Founder of Infosys, in partnership with The Park Hotel Bangalore, on a lovely Saturday evening.
A turnout of about 120 business, diplomatic and society leaders of Bangalore listened enthralled as Ranjini shared real-life anecdotes of her 16 years experience running Global Adjustments and interacting with clients from 75 different nationalities. In a humorous and lively way, Ranjini stressed the importance of Cultural Intelligence and adjustments in business life, using her business story with the visiting delegation from a major German automotive company as an example. Years back, she played a role in convincing the Chairman of the Board Dr. Norbert Reithofer about Chennai as the preferred location for their factory, by impressing him with small – but powerful – adjustments to the German culture, e.g. being punctual to the minute. From the same encounter she learned several lessons:
Mr. Murthy, Founder of Infosys – India’s first company listed on the NASDAQ, New York – and currently independent director of several corporate boards (e.g. HSBC, Unilever, NDTV), stressed the need for Cultural Intelligence in today’s India. In his opinion, there could have been no better time to release a book like “Upworldly Mobile”, as Indians have a lot to learn from other cultures and consequently have to make many adjustments. Ranjini’s book would therefore be very useful in getting to understand the nuances of other cultures, without losing our own cultural roots, he pointed out. Becoming Upworldly Mobile would bring more prosperity to all sections of society – including the less privileged ones, he added.
Mr. Murthy ended by sharing four cross-cultural tips for Indians with his audience, drawing from his experience in leading a 130,000 employee multinational company – Infosys:
Find out what he meant by watching the video below:
Feb 7th
James is the first Westerner to work in the Indian arm of the company. He manages a team of 10 Indians aged 25 to 40, and reports to the Managing Director of the India operations. James had heard good things about India and the MD. He had come expecting to find his new assignment interesting and challenging.
Well, he found it challenging all right, James told me ruefully. But not in the way he had hoped. Curious, I asked him what his concerns were, and got an exhaustive laundry list of problems, most of them ‘small’ in the sense of being not directly business-related, but ‘big’ for someone raised in a totally different work culture.
I divided James’ concerns into various categories. Let’s deal with them, one by one.

Communication gap: Although the Indian workforce is conversant with the English language, expatriates often find that communicating with their Indian colleagues is not so straightforward after all. — Mohammed Yousuf
TALKING THE TALK
James had been assured that Indians were well versed in English and communication would not be a problem. This was true for the most part. Yet, there were some hurdles which he found very difficult to cross — telephones, for instance. What about telephones? I asked. “Well”, replied James, “when I call someone on his phone, he picks it up and says ‘Tell me’ instead of the ‘Hello’ that I’m expecting to hear. That throws me off track completely! When I finally get going, and ask him for information, he gives it to me, but keeps interrupting himself to say ‘Hello’ every now and then, or else repeats what he has said. I find that terribly distracting.”
“While your team member is talking, what do you do?” I asked James. “I listen in polite silence of course,” he replied, puzzled that I needed to ask.
“That’s why he keeps saying ‘hello’ or repeating himself,” I explained with a smile. “During conversations, telephonic or face-to-face, we Indians expect our listeners to acknowledge that they have heard and understood by making typical sounds such as ‘hmmm’, ‘ah’ and so on. When we don’t hear those sounds, we wonder whether the other person is still there, or if she has grasped what we are saying.”
“Oh, now I get it,” said James. “And I also have this problem that people keep breaking into the local language when they’re talking to me in English.” “Yes, that can be quite distracting,” I agreed. “But we Indians are at least bi-lingual if not tri-lingual, and we’re used to interspersing our conversation in one language with words from another.”
FOLLOWING THE TRAIL
James found communication via e-mail quite a problem too. He kept getting long e-mail chains from his team, with terse messages in the latest mail asking him to read through the trail and respond to some point or the other. He had to go through reams of material and pick out the point that needed his attention.
And then there was the issue of copying people on e-mails. James’ mailbox was clogged with e-mails from one team member to another which had no relevance to him, but which he had been copied on. He found this quite annoying.
After listening to James, I wished that I had the power to ensure that basic telephone and e-mail etiquette is made a compulsory subject at the school and college level!
WHO’S THE BOSS?
Protocol was another issue which James found difficult to understand in India. For one, his team addressed him as Mr James, which he found odd. They called him by his first name, but prefixed Mr to it. “Why do Indians do that?” James asked. I explained that we use Mr as a term of respect, and we don’t give the same importance to the first and last names as the West. But I understood his irritation, and thought it was a Watch Out! point to share with readers.
Though there seemed to be a fixed pecking order, James found that people often jumped the line. When someone felt that a matter needed quick attention, they would simply contact a senior person, even in another country, by-passing direct superiors. He found this habit hard to tolerate.
“In India, decision-making is hierarchical, we are conditioned to think that if we go to the top, we’ll get the job done, and fast,” I told James.
CLOCK WORK
Finally, the problem of time management: James found his colleagues an intelligent, hard-working lot. Perhaps too hard working! They worked long at the office, much beyond office hours. When he asked for reports of work done, he got it in minute detail — down to the last nano-second. While he expected brevity and quality, they gave him quantity, eager to please him or prove to him that they were working hard.
“Why don’t they realise I don’t want a minute-by-minute account, I just want to know how they’re progressing in their task? By giving me such reports, they’re wasting their own time and mine,” said James. “Put it down to our education system which focuses on writing copious pages rather than distilling knowledge in bullets,” I said, flagging it as another Watch Out! point.
James’ laundry list made me realise that although our people have come a long way on the road to doing business in a globally acceptable style, there are still many kinks we need to be aware of and iron out. So, new Indian managers, let’s get our act together.
PS: James was smart enough to realise he couldn’t change the work ethics much, because the problem started at the higher levels. He figured out that the best way of handling the situation was to get himself some training in Indian work culture!
The writer is Founder CEO of Global Adjustments, a relocation and cross-cultural services company, and can be contacted at globalindian@globaladjustments.com
This article was published in the Business Line print edition dated 6th of February 2012 – Online Text
Feb 3rd
What is funny in one culture doesn’t always translate well.
My parents were visiting India from the US and I took them to meet my neighbor Uncle and Auntie. My wife and I had spent a long time developing a good relationship with this family through careful attention to respecting their culture and watching a lot of cricket. As soon as I introduced him, my father (not the poster-child for cultural awareness) says “Hey, you guys don’t seem half as bad as my son said you were!”, which in American translates as “It’s nice to meet you”. However, the joke was lost and we spent the rest of the evening trying to reassure our neighbors that we really don’t say bad things about them and my father rarely travels out of the state.
Humor is a tough thing to get a hold of in a new culture. It is often cited as the last phase of enculturating into a new life. If you can make a joke in a new language, and other people laugh, it’s a sure sign you’ve arrived.
Indians love to laugh, but the epitome of hilarity (at least in South India) is the bumbling sidekick who must look and sound as ridiculous as possible which makes the hero of the movie seem even more strong, intelligent, and anti-bumbling. If nothing else, this has provided good job security for those less-attractive actors.
At Global Adjustments, we had the opportunity to work with some Australian businessmen who were coming in to do business in India. On one visit, the Managing Director and another Director of the company had come to meet with some people in India. The Managing Director introduced himself and then turned to his partner and said, “And this here is old big-nose who doesn’t know anything.” To which, the other man replied, “Well, sir, you didn’t have to be so kind!”
Of course the young Indian audience was floored that two men of such standing would say that kind of thing to each other in public! However, in Australia this is called “taking the piss” and is an affectionate way for people to talk with each other.
Whether in Australia, India, or the US, if you can’t figure out why everyone else is laughing, either the joke is on you, or like so many other things – it’s just cultural.
We love to laugh in our trainings! For more information about our cross-cultural training programs, contact courses@globaladjustments.com.
Jan 19th
Maryland/Chennai, 19th of January 2012
Craig Storti, world famous Guru in the field of intercultural communications and cross-cultural adaptation and the author of several standard works, including Culture Matters, a cross-cultural workbook used by the U.S. Government in over 90 countries, appreciates Ranjini’s work with the following email:
Dear Ranjini
Just finished Upworldly Mobile. An excellent blend of very practical advice and yet touching on much bigger themes. I imagine that not just Indian readers but many others will find it very helpful. I was especially pleased to see you using “We And They.” It’s one of my favorite cross-cultural literary references, and I too used it as the frontispiece years ago for my book: The Art of Crossing Cultures.
I had forgotten that you were going to reference yours truly in this book and was delighted to see what good use you made of some of my thoughts.
All the best
Craig Storti
Jan 10th
Global Adjustments’ CEO, Ranjini Manian, has been handpicked among 35 in the “Driving spirit of Chennai Entrepreneurs” in a Coffee table book “Dreams to Destiny” released by TIE on January 6th, 2012.
Leader of Cognizant, Lakshmi Narayanan, President TIE spoke of the importance for such stories to be told so it inspires more. Mr. Srinivasan Head of United India Assurance, congratulated the successful entrepreneurs in this unique coffee table book, with the words “entrepreneurs are those who are self committed to empowering India”.
Jan 5th

I recently received an e-mail from a young American, expressing a desire to work with my company. “When I first located your company online I immediately connected to your mission, your practices and your structure and…I knew immediately this…type of work with an Indian focused core, was something I wanted to be involved with” she wrote.
Now, this was very gratifying, but in the many earlier paragraphs, she had given such glowing accounts of herself, her background and her accomplishments, that I was a little put off. Instinctively, I felt something wasn’t quite right; but then, I reminded myself, the lady’s an American, used to describing herself in ways other nationalities might consider ‘over the top’. It might just be a ‘culture’ thing, rather than boastfulness.
We in India are conditioned to play ourselves down, we are taught from the cradle that blowing our own trumpet is just not done. But this cultural trait has to be overcome in today’s outspoken world of opportunities.
How can we hold on to our Indian roots but still fly with the world? I asked myself. I thought of Gandhiji, who was known for his humility, but still managed to get to world centre-stage, and continues to inspire. How would such leaders of yesteryear have dealt with the modern challenges of self-promotion? Of course personality building is important.
I came up with six basic guidelines which I feel will give the New Indian Manager a fair chance in the global business world while letting her be true to self and to Indian codes of conduct:
1. Know yourself
We need to have a clear understanding of our own strengths, what we can contribute to the workforce, how we can add value. Gandhiji, for instance, was clear about what he was good at — rousing people to action, leading by example; so he focussed confidently on non-violent, non-cooperation to gain freedom for India.
2. Speak up for yourself
We need to speak up for ourselves, in the right way, to the right audience, at the right time, believing in the value of what we have to offer. If we don’t, others won’t recognise what we can do. Pasupathy, an office boy in our company, understands the need for, and knows how to keep a checklist for print runs for error avoidance; but it was only when he spoke up about what he had “quietly” been doing that we recognised him and now he has been promoted to Print Assistant.
3. Don’t talk too much, act
Let’s give our New Indian Manager a name in this article – Rajiv. After deciding to speak up, Rajiv, who knows he can be a team lead, has to practice talking about himself to get the tone just right. He must find a way of expressing himself in a manner which won’t go against the behaviour codes he’s absorbed in his formative years. Will my family be proud that I can truly say this about myself? is a good yardstick-question to use. On the other hand, keeping in tune with professional standards, Rajiv should practice being clear and concise in what he says. He can start by writing it down in 250 words or less. (Personally, I find this task of writing down our capabilities, hugely self-revealing and also good practice before a speech.) Rajiv should remember that erring on the side of too much talk is likely to get his claims dismissed, as I was tempted to do with the American who e-mailed me. Investing in a course that teaches you to speak well may be worth the expense, to be upwardly mobile .
4. Speak from your heart
Another thing I’ve found is, if you are passionate about what you’re doing, it comes across well when you speak about it. Even if Rajiv is talking about his own work and achievements, it won’t seem like boasting if he lets his commitment show. So don’t be afraid to put your heart into what you’re saying. Also, as team lead, Rajiv needs to acknowledge others’ contribution to triumphs. When you give praise where it’s due, it conveys the clear message that you’re not in the business of taking undue credit.
5. Let the facts speak for you
Rajiv has conveyed to his superiors that he can add value to the project. They are impressed by his initial presentation, and invite him to elaborate. His focus now should be on giving concrete examples of how his plan has worked in the past, or, if it’s a first-time venture, provide well-researched projected figures to show how it will work. In other words, he should let facts and figures speak for him, rather than a lot of unsupported adjectives.
6. Stretch yourself
And finally, it will help your case if you exceed expectations. When you’re entrusted with a task, do a little bit extra. I had an intern who was asked to call people who had registered on Global Adjustment’s list of landlords, and find out if their premises were still available. He produced a report which showed the exact number of people he contacted, how many of these had re-listed, how many had put him on to other contacts, which contact details were wrong, the ones whom he couldn’t reach, but intended to keep trying. In short, by giving us more than we bargained for, he announced his own worth in the nicest possible way. Impressed, we gave him new challenges and responsibilities instead of seeing him as ‘just an intern’.
So get that trumpet out and give it a nice shine. If you get the notes right, the music will take you places.
Good luck, New Indian Managers!
Ranjini Manian is Founder CEO of Global Adjustments, a relocation and cross-cultural services company.
She can be contacted at globalindian@globaladjustments.com
Jan 3rd
Hwashin Automotive India, Chennai
Enjoy the speech of Ranjini Manian on her new book ‘Upworldly Mobile’ at Hwashin India. Hwashin is one of the leading Korean automobile parts manufacturers. Ranjini talks about the collective Indian culture and the typical Indian behavior before making decisions. The message of this video is to know yourself as an Indian and how to dialogue it to the others.
Watch, Share, Empower!
Dec 16th
Hyderabad, December 13, The Facebook India Office
Ranjini Manian had an interesting and interactive bar stool chat with Kirthiga Reddy, Chief Executive Officer Facebook India and Abhishek Nag, Head of Platform Operations, Facebook India on various topics from her book Upworldly Mobile at Hyderabad
The talk shows how to tackle cultural assumptions when it leads to cultural pitfalls. Cultural assumptions can be wrong and quickly salvaged by adapting to it and accepting the remarks.
The forum discussed on how behavioural skills, understanding and respecting the culture of one another could help to overcome the challenge of reconciling values and accepting the differences and engaging with it. It also includes a sneak peak into the chapter ‘What’s in a name’ which talks about short names making a way for easy communication and building relationships.
Ranjini also discussed the importance of strengthening one’s knowledge about one’s own culture which could empower us to become successful global citizens. The guidelines to be a part of a cultural communion and tips to adopt to a cultural change was shared. The discussion was concluded with Ranjini interacting with the facebook team and giving tips to handle cultural issues.
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Dec 8th
Delhi, Dec. 2, The Park Hotel
In partnership with The Park Hotel, “Upworldly Mobile” was launched at New Delhi on a lovely Friday evening, at a landmark event graced by Dr. Shashi Tharoor, MP, and Mr. Andrew Levermore of Bharti Retail (Walmart), among others.
A select audience of about 150 leaders from the business, diplomat and society circles listened enthralled as Dr. Tharoor took them on a journey through modern Indian history. In a speech that was humorous and at the same time intellectual, the former Minister of State for External Affairs, former Under-Secretary-General of the United Nation and prize-winning author of twelve books, stressed the need for Cultural Intelligence in today’s globalized India. Starting at India’s Independence in 1947, he talked of the decades when India stood outside the precincts of global economy, refusing to connect with the world, suspicious of every foreigner who set foot on its shores, and ended with the present scenario, where we are moving towards creating an India which is truly integrated to the global economy of the 21st century.
Emphasizing the important role the country plays in today’s world, he said a need for Cultural Intelligence has clearly emerged through the process, as Indians engage more and more with foreigners and foreign companies – with people who don’t look, dress, sound, speak, eat or behave like us, but with whom we have to get along.
“Ranjini Manian’s book Upworldly Mobile, is a self-improvement book, among the rare ones in India, where she shows the pitfalls of cultural misunderstanding and opportunities for cultural engagement; it is not just a useful book, but necessary” said Dr. Tharoor.
I was grateful for his encouragement and honoured by his words as I knew them to be sincere. I encourage you to watch his entire speech which was riveting. It runs for just 11 minutes.
We followed that with an engaging fireside chat with Mr. Andrew Levermore, COO Bharti Retail, (Walmart) who explained the significant steps he had to take to manage a team differently in India and understand the role that hierarchy and collectivism plays in this culture.
Chairperson Priya Paul of the Apeejay Group, Park Hotels, handpicked by Fortune Magazine as one of the Top Businesswomen of the year, graciously encouraged Upworldly Mobile and my work at Global Adjustments with her presence.
Send me your comments if you get a chance, and do spread the word on Upworldly Mobile!
Thank you,
Warm Regards Ranjini
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