The perfect hostess
Elegant, erudite, professional and unbelievably classy, Ranjini Manian, founder Global Adjustments, seems to be happy with the world and has all reason to be. Global Adjustments turned 15 this year and the years notwithstanding, the glowing testimonials Global Adjustments’ clients heap on them is a sure fire sign that Manian’s gamble paid off.
“A diplomat’s spouse, Joanne Grady Huskey was finding it very difficult to adjust to life in Chennai. So I helped her in adjusting, and she said that her stay here would have been impossibly difficult without my help. We then decided to do this professionally-help people from outside settle into Chennai.”
She also believes that it was also a matter of being in the right place at the right time. “This is every entrepreneur’s dream,” she says, explaining the concept behind Global Adjustments. Global Adjustments does more than just relocation services. It provides end-to-end solutions to anyone moving into the city.
Manian stresses that as good as the idea was, she never expected that it would turn out be a huge success. “We knew our idea was good. We started from my mother’s small apartment and Joanne’s old computer. Also, the timing was right for us because many multi national companies were entering Chennai. That was also the time when cell phones were introduced. In fact we started by hosting a party for St. Patrick’s Day and promised our customers free calls to their loved ones back home,” she reminisces.
Today Global Adjustments has more than 50 employees, thousands of clients from 76 countries across the globe and five offices in the country. What she finds most gratifying about the job are the friends she has made on the journey and the perception of Chennai the expats return with.
“Most of the people who move here come kicking and screaming. From the weather to the food to the infrastructure to the housing, everything is new to them. Most of them come here for a year or two maximum, but at the end of it none of them want to leave. There’s something about Chennai that is so warm and hospitable. And yes this is a business, and yes we do make revenues, but what I like about it is the lifelong relationships I have formed.”
Manian is all praise for the city that has nurtured her dream. “Yes I do wish that there are more role models in the business, which is what the city lacks, as well as the government and industry having more common ground. The public and private need to come together and work together, and give a voice to women entrepreneurs, which is something I would to be a conduit for.” But having said that she feels Chennai is one of the best places for business.
After having explained India to expatriates, she believes that the need of the hour is a renaissance of core Indian values and culture. She feels it is time to focus on the cultural quotient, CQ as she calls it.
“We already have the brains, what we need to include our CQ.” Global Adjustments is already in talks with B-schools across the country to include this as part of the curriculum to give them a necessary perspective beyond their management studies and to make cultural connections.
She is also in the process of writing her next book, Upwardly Mobile, which will be published by Penguin. The book is going to focus on what India needs to become global in a true sense. Also, it also talks about playing to our strengths and making it work to our advantage.
Despite the hectic life she leads, she maintains a balance studying Vedanata literature and spending time with family.
- My team helps expatriates overcome their initial shock and confusion when they arrive in India, and then help them settle in comfortably.
- They work specifically in Delhi, Mumbai, Pune, Kolkata, Hyderabad, Bangalore and Chennai.
- They provide various specialised services: relocation and realty consulting, cross-cultural training and social networking.
|This entry was posted by editor on August 5, 2010 at 2:26 AM, and is filed under 2010, Press. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
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